For immediate release
November, 2007

Contact:
Rachel Bolger, Marketing Manager
BellBrook Labs
525 Science Drive, Suite 110
Madison, WI 53711
866-313-7881
info@bellbrooklabs.com

BellBrook Labs Introduces the Transcreener™ KINASE Assay

• Smart                     Use one single set of reagents and reduce your costs

• Relevant                 Pharmacologically relevant data.

• Flexible                   Permits wide range of ATP concentrations

• Sensitive                 Z´ factor values > 0.5 at low ATP conversion rates.

Eliminate assay development and reduce drug candidate screening costs by combining all of your kinase assays into one. The Transcreener™ KINASE Assay is a homogenous fluorescence polarization HTS assay that directly detects ADP, the common product of all kinase reactions. Use one single set of assay reagents for all your kinase screening. Rapidly generate all your data using one assay and one set of uniform conditions. This powerful assay platform can be used to profile kinase proteins, substrates and inhibitors and the robust nature of the assay permits a wide range of ATP concentrations. All of these benefits mean one simple kinase screening method, streamlined assays, reduced development costs and accelerated drug discovery.

Call 866-313-7881 for more information or to order the Transcreener™ KINASE Assay. Direct technical inquiries to info@bellbrooklabs.com or visit our website at www.bellbrooklabs.com.

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